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"Always Trust Your Feeling." Really?

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"Always Trust Your Feeling?"  This dictum sounds familiar and appealing. It is often used by my colleagues to address the students who consumes without any thought analysis. It sounds wise, thus the popularity. However, the reality is nuanced and misleading. This article discusses why the dictum is appealing and explores to interrupt the assumptions that frame the popularity of the dictum. Why does this dictum sounds fascinating?  The combination of "trust," "your," and "feeling" powerfully blends to tap into appealing aspect of human psychology and experiences. It can be safe to assert that it is powerful enough to hijack our rational self. "Trust your feeling" offers us utterly unique reason that equivocally sound reasonable to justify our feeling and actions. This phrase also helps us shield from societal judgement which is either dichotomies or are not of our liking. Simply put, it helps in what I may call "social-self preserva...
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Story of Sweets

I went to a shop for a cane of fish. I 
The fact in the above story is shopkeeper is gaining small amount of profit at the cost of his moral conduct and character. Is it worth it? Will you repeat his dark doing?  charged Nu. 72. I paid the shopkeeper Nu. 75 who gave me 3 sweets instead of Nu. 3. I confessed, “I don’t eat sweets” but he insisted on keeping them as he does not have change. Next day I went to same shop for a bottle of tomato sauce. The Maximum Retail Price was Nu. 97. I paid Nu. 95 and gave back two sweets. To my surprise, shopkeeper rejected the payment. I said that was the same sweet he gave me the other day, but he said that’s a different case. I protested for a while yet he again claimed and debated about the cases being different. He frowned a bit at me too. So I paid him Nu. 5 and he gave me three more sweets.
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I wondered why those two cases are different. To me, both of us are doing business whether buying or selling and cases are same except that I am not angry when he gave me sweets in moneys stead but he was angry when I gave back the same sweets.

What can you take away from this story? What is one messgae that this story coveys? There can be myriad scope of interpretation and it is open for any interpretation. However, there is one thing I wanted to convey specifically through this story. 
To sum up and get things straight, in business community, civil organization or any sort of organization where human dialogues and interactions are involved, high value and priority should be attached to mutual benefit over individual profit. People should be given dignified consideration over the materials with less cleverness but good character. Individual morality should humanize academic exchange, business conduct, public services, and all sort of human interactions and exchange. We are consistently, unconsciously, getting ourselves morally naked for mere sake of profit and materialistic scramble. This is dangerous and you know why.

It is now that we must replenish and restore our moral delight and stop impoverishing human society.

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